The Adventure Water Park has been operational in Geelong, fictoria for many years. The financial records indicate that it has not been a very successful operation. Customer numbers are declining and so isthe revenue. The park management is concerned and is investigating ways to turn the business around. Your group has been employed bythe park management to help them find possible solutions. In particular management believ esthat awareness forthe park among the population needsto be developed and that if more people know ofthe parkthe number ofvisitors will increase. Conduct a market analysis and consider The current marketing environment Develop possible market segments forthe park Develop a set of strategies fortargeting, positioning, attracting new customers and building loyalty consistent with the market segments identified. Make recommendationsto the management
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