Purpose of Assignment
The purpose of this assignment is to help students appreciate howmarketers today are challenged with greater audience and media fragmentation than ever before and that they must recognize and resolve the dilemma of how customers spend more time today with interactive media and less time with traditional media. By creating a challenging consumer marketing pitch deck, students can show how to target fragmented audiences with a strategically targeted marketing campaign.
Resources: Microsoft® PowerPoint®
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation for your own new business or a division of a larger company demonstrating how you will position and differentiate your product offering for that target market, using an organization or company of your choosing.
Include in your presentation:
Create an effective positioning statement for your selected organization. Pay careful attention to the brand and overall marketing strategy.
Create a brief portrait of the ideal client and what makes the demographic challenging. Determine his or her key buying behaviors and decision motivators. Include an analysis of cultural, social, personal, and psychological factors.
Show a selection of electronic or print media you will use to employ your message.
Create a brief message effectively differentiating the product or service and overall brand image from the competition.
Cite at least two references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.