Qualitative Middle Range Research in Operations Management Presentation
March 5, 2021
Reading a Study – Topnursingtutors.com
March 5, 2021

Marketing Plan
Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.

Introduction: Include a brief introduction of the company.
Competitive Analysis: Who are your companyâ€s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your companyâ€s competitors.
Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.

Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.
Part 2
For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team. This will require no additional research, but you will be compiling your content into a PowerPoint presentation and subsequent video. The items below should be included in your presentation.

Introduction: Include a brief introduction of the company.
Competitive Analysis: Provide a comparison of the company against two or three competitors.
Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and both traditional and digital marketing strategies.
Competitive Advantage: Address whether the company holds a competitive advantage in each of the areas of the four Ps.


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