Discuss the importance of global marketing. Business people who adopt a global vision are better able to identify global marketing opportunities, understand the nature of global networks, create effective global marketing strategies, and compete against foreign competition in domestic markets. Questions 1.1 What is meant by “having a global vision”? Why is it important? 1.2 Isolationists have suggested that America would be much better off economically and politically if we just “built a wall” around the country and didn’t deal with outsiders. Do you agree? Why or why not? 1.3 Discuss jobs outsourcing. Is it beneficial to U.S. firms?
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