Marketing- Consumers Behavior 3.0 Original Work Only with References
In a 600â€“800-word report to your supervisor, discuss how marketers use classical conditioning concepts in their advertisements and marketing campaigns. Answer the following questions in your presentation:
Which classical conditioning concepts (such as repetition and stimulus discrimination) do marketers use in their advertisements and marketing campaigns? Give examples.
Which companies do you think have been effective with cobranding, brand extensions, and/or licensing?
What opportunities are out there for your company regarding cobranding and/or licensing?
Because your company is a large company, could there be any opportunities for brand extensions or family branding?
Why might this be a good/bad idea for the company and its new product?
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