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The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment. Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain why. Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Your essay must include an introduction. Find at least three sources. Your research must be at least six pages in length and double-spaced, not counting the title and reference pages.
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