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This is 2 articles analysis for 2 different global business articles, The requirements are below, Please write 2 articles separately and in Q&A format, each question should be 200 words.

Article questions

1. What is the purpose of this article? What problem or issue does it address? Just what is the author trying to do?

2. What are the basic assumptions/assertions/values that underlie this piece? Are these assumptions explicit or implicit?

3. What is the basic argument/thesis? What are the major findings and conclusions?

4. What is the nature of the evidence presented in support of the argument/thesis? Are the conclusions well supported?

5. What problems or concerns are you left with? How does the article relate to other articles you have read and to your own knowledge and experience? How does it contribute to your overall understanding of global marketing strategy?

Article requirement

  • Read through the whole case
  • Answer the question properly (150-200 words per question)
  • Write a brief summary for the article (200 words minimum, it should include the article’s summary and list the dot points for the key points which highlight by the authors)


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