Does the student demonstrate understanding of the study design used? (demonstrated through ability to discuss the relevance of design issues such as randomization etc, where relevant)
September 16, 2020
Identify at least two commonalities between the companies you chose.
September 16, 2020

1) The author proposed a solution for the outdated concept of “STP” (segmentation, targeting, and positioning). He proposed a new concept called “RMR” (Recognition, Matching, and Response). Please write down your thoughts about the new concept “RMR.” What do you think about it? Do you agree with the solution? Does the solution replace the old concept? Should RMR replaces STP or should RMR be used to enhance STP?

2) What do you think are the advantages and disadvantages of RMR?


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